Start here
Five articles that give you the clearest picture of what your website is missing and what to fix first — organized by situation.
Essential reading
The three structural things that separate websites that generate leads from websites that just exist. Required reading before you change anything else on your site.
For: Every business owner with a website that isn't producing leads
If your headline tries to be clever, you're losing people in the first three seconds. Here's how to fix it — with real examples from service business websites.
For: Anyone who has been told their site "looks great" but doesn't convert
The four most common funnel failures and the specific fix for each. If you're running ads and not getting results, start here.
For: Business owners running paid ads with low conversion rates
The three numbers that actually matter — visitors, form submissions, conversion rate. How to track them without hiring a developer or spending a week in Google Analytics.
For: Business owners who have no idea what their website is actually doing
The eight sections every service business homepage needs, in the exact order they need to appear. This is the framework I use for every client site I build.
For: Business owners planning a website rebuild or redesign
By business type
If you do landscaping, HVAC, roofing, plumbing, remodeling, or any trade — your biggest problem is usually trust signals and local SEO. Start here.
Websites for contractors →Med spa, law firm, tattoo studio, salon, tutoring — your biggest challenge is showing up locally and converting mobile visitors. Start here.
Websites for local services →Your biggest problem is differentiation and authority positioning. Every coach has the same site. Here\'s how to not be that coach.
Websites for coaches →Ready to talk?
If you want to talk about your specific website and what it's missing, book a 30-minute strategy call. I'll tell you exactly what needs to change.
Book a strategy call →