Case study
A landscaping company spending on ads but getting almost no conversions. The problem was not the traffic — it was the website the traffic was landing on.
Generic template website that did not reflect the quality of their work. Ad spend was bringing traffic in, but the site was not converting it. No before-and-after galleries, no local SEO, no clear service area targeting — just a basic site that looked like a thousand others.
Website rebuilt as an optimal conversion funnel — before-and-after project galleries, service-specific landing pages, and local SEO structure targeting Austin neighborhoods. Mobile-optimized throughout, with tap-to-call prominently placed and multiple conversion paths for different visitor types.
$30K in new opportunities within the first 60 days of launch. Ad conversion rates improved significantly. The website became a sales tool the team was proud to share — and one that kept working long after the launch.
All Special Landscaping was doing good work. Real results, satisfied clients, growing reputation through word of mouth. But their digital presence was not keeping pace. When paid traffic hit the site, it bounced. When referrals checked them out online, the site did not validate the recommendation.
They were paying to drive traffic to a site that was quietly killing conversions every day.
The gallery. Before-and-after project photos became the centerpiece of the site. For landscaping clients, seeing transformed spaces is the most powerful trust signal — more powerful than any copy. The gallery was designed to make the quality of the work undeniable.
The structure. Rather than one generic services page, each service category got its own optimized page — lawn maintenance, landscape design, hardscaping, seasonal cleanups. Each page speaks to the specific customer intent and positions All Special as the expert for that service.
The local SEO. The site was restructured to rank for neighborhood-level searches across Austin. Cedar Park, Round Rock, Pflugerville, Georgetown — each major service area is represented in a way search engines can index and rank.
The conversion path. Phone number visible on every page, tap-to-call on mobile, and a simple quote request form that does not ask for more than what is needed. Multiple ways to reach them, zero friction.
“If you’re looking for someone who delivers results and actually cares, I highly recommend giving him a call.”
All Special Landscaping
Contractors & home services
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